When your digital presence reaches the level of your technology

Webflow Design and Development for B2B SaaS Startup

Embat, a European fintech founded by former JP Morgan executives, was revolutionizing corporate treasury management with its cloud platform. Its solution already empowered financial teams from medium and large organizations, automating cash flows and centralizing banking operations. However, its digital presence did not reflect the technological sophistication of its product. They needed a website that not only communicated their value proposition, but also allowed them to scale commercially and expand to new European markets.

Summary

At Webflow, we developed a digital experience that combines high-level aesthetics with strategic functionality. The new website integrates interactive illustrations of the SaaS application that allow visitors to visually understand the power of the platform, while abstract 3D renders reinforce the authority and technological presence of the brand. This balance between the functional and the aspirational perfectly communicates Embat's promise: sophisticated technology with a human approach.

The architecture of the web was designed with international growth in mind. We implemented it in three languages, opening the doors to the DACH and UK markets, key regions for European expansion. In addition, we optimized every element for SEO, ensuring that Embat could be discovered by financial teams looking for treasury management solutions.

But the transformation wasn't just outward. We structured the Webflow CMS so that the Embat team could autonomously manage blog articles, success stories and other content. This autonomy allows them to maintain an agile and up-to-date content strategy, without depending on developers for each update.

The result was immediate: a significant increase in conversions and a brand perception that finally matched the product. Embat now has a digital presence that not only attracts potential customers, but also converts them, while expanding its influence across Europe with a visual and technological identity that inspires trust and authority.

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Tangible business impacts
1,5x
Conversion rate improvement
+220%
International organic traffic
vs. previous year