We held a brand strategy workshop that helped Gemma to bring out the most core values of the brand, and thus be able to generate a consistent brief for the naming phase.

Luka is a neologism that comes from the concept of Warm Light, and that evokes the feeling of comfort and security that a space designed by Luka can offer.

We create a style and an appearance and sensations that represent the proximity of the studio, its professionalism and at the same time the personality of its founder.