When it comes to optimizing a website for search engines, many agencies and companies wonder if Webflow is a good platform for SEO. The short answer is yes, Webflow is perfectly compatible with SEO best practices and offers great flexibility to optimize the performance of websites. However, its effectiveness will largely depend on the knowledge and experience of those who use it.
In this article, we'll explore the main advantages of doing SEO on Webflow and the potential problems that can arise if the platform is not used properly.
Benefits of Webflow for SEO
1. WPO (Web Performance Optimization) and load speed
Webflow allows you to develop sites that are highly optimized in terms of performance. Its code generation is clean and efficient, reducing page load time. In addition, by using its integrated CDN, it optimizes content delivery to improve user experience and Google ranking.
2. Flexibility to customize HTML and metadata
One of the most attractive aspects of Webflow is that it allows you to insert custom HTML code on any page. This is ideal for optimizing technical SEO, implementing structured data, and improving site accessibility.
3. Flexible and customizable URLs
Unlike other platforms, Webflow allows you to configure fully customized URLs optimized for SEO. You can structure the URLs however you prefer to adapt them to the best practices of web architecture.
4. Customizable sitemap and redirections
Webflow generates an automatic sitemap that can be customized according to the needs of the project. In addition, it makes it easier to manage 301 redirects, which is key to maintaining SEO authority in migrations or site restructurings.
5. SEO optimization in CMS
The Webflow CMS features allow you to dynamically customize titles, descriptions and alt tags, making it easy to optimize content without additional effort.
When can Webflow be a problem for SEO?
Although Webflow offers great advantages for SEO, its correct use depends on the knowledge of the agency or professional that designs the site. Some common errors include:
- Incorrect use of HTML tags: it is common to find sites in Webflow that do not respect the hierarchy of headings (H1, H2, H3, etc.), which affects the structure of the content and its interpretation by search engines.
- Not optimizing images properly: Although Webflow has automatic optimization options, if not properly configured, they can affect site performance.
- Lack of advanced SEO settings: Not all agencies have experience in technical SEO within Webflow, which can lead to sites with errors that impact search performance.
Success Story: Clínica Albareda and its exponential growth with Webflow
An excellent example of how Webflow can be a powerful platform for SEO is the case of Albareda Clinic. Starting from scratch, this clinic sought to establish its digital presence, generate traffic and attract qualified patients through its website.
The challenge
The clinic needed a solution that would not only allow for an attractive design and an optimized user experience, but would also facilitate search engine positioning. The objective was position key medical services and increase their authority in the sector.
Strategy and solution with Webflow
From the beginning of the project, we applied a strategy of Comprehensive SEO, based on:
- An optimized site structure with clean URLs and strategic keywords.
- Clear HTML hierarchy to facilitate Google indexing.
- Implementing microdata to improve visibility in search results.
- Image optimization and upload speed with Webflow to improve site performance.
- Creating SEO-friendly content in collaboration with the medical team.
- Link building strategy and optimization of internal linking.
Results obtained
Thanks to the implementation of Webflow and a well-structured digital marketing strategy, Clínica Albareda achieved impressive results in one year:
✅ 60,000 organic visits in 2023.
✅ 191% increase in traffic.
✅ 32 keywords in the first position on Google.
✅ 240% increase in conversions.
✅ 10,000 potential customers per year.
✅ Profitability achieved in just 6 months after opening.
Conclusion
This case shows that Webflow Not only is it compatible with SEO, but it can be a key tool for digital success. With the right strategy, the platform makes it possible to build fast, well-structured and optimized sites to scale in search results.
If you are looking improve the positioning of your site in Webflow, in Spora we help you achieve this with proven strategies and guaranteed results.
