Imagine this: someone asks ChatGPT what the best bike shop in Valencia is, and BAM! Recommend your store. Or maybe they're looking for “how to fix a leaking faucet” and the AI quotes an article from your plumbing blog.
Well, it's not science fiction. More and more people are using artificial intelligence (AI) such as ChatGPT, Perplexity or Gemini to search for information. In fact, it is estimated that By 2025, 40% of Google searches will include AI-generated answers (according to BrightEdge).
If you want your business not to be left behind and for these AIs to choose your content for their answers, keep reading. Here you'll learn proven techniques and, best of all, simpler than you think!
Why should I care about LLM (Large Language Models)?
Okay, “LLM” sounds like a spaceship, but it's easier. Think about the Large Language Models (LLM) such as ChatGPT, Gemini (Google's) and others, such as supersmart artificial brains that have read almost the entire internet. They no longer just give you a list of links like Google did before; now they try to give you the answer directly, as if you were talking to an expert.
Google, for example, is already testing something called “SGE” (Generative Search Experience) that shows you a summary made by AI before the usual results.
The good news is that SEO done right (optimizing your website for Google) already includes almost everything you need to position in LLMs. If you already take care of your website, you have a long way to go! But there are a few extra tricks to help you stand out.
The 5 golden rules for AI to love you (and quote you)
How do these artificial “little brains” like us? Very easy!
- “Quotable” and substantiated content:
AI loves information that it can verify and that sounds believable.- Use specific data: Instead of saying “we are the best”, try “We have helped more than 200 clients in Madrid to improve their efficiency in 2023, according to their testimonies”.
- Cite your sources: If you use statistics, link to the original source. For example: “Olive oil consumption in Spain was X liters in 2024 (Source: Ministry of Agriculture)”.
- Make it really useful: It offers real solutions to real problems.
- Clear structure, such as a good index:
AI likes order. If your content is well organized, you'll understand it better and faster.- Titles and subtitles (H1, H2, H3): Use them to divide your text. Try to make captions questions that people would ask. Example: “How do I choose the best insurance for my van?”
- Lists: Numbered or bulleted (like the one you're reading).
- Frequently Asked Questions (FAQs): A FAQ section is pure gold. Answer your customers' most common questions.
- Trust and Authority (E-E-A-T): THIS IS THE MOST IMPORTANT THING!
This is KEY. AI, like Google, wants to recommend reliable and expert sources. Google's E-E-A-T concept (Experience, Expertise, Authority and Trust) is fundamental here.- Experience: Show that you know what you're talking about because you've experienced it. If you're a mechanic, count real cases (with permission from your clients).
- Expertise: Show your credentials. Do you have degrees, certifications, years in the industry? Say it!
- Authority (Authoritativeness): Do others see you as a reference? If you are mentioned in local newspapers, other blogs in the industry, or you have collaborations, that adds up to points. Links from other quality websites are vital!
- Trust (Trustworthiness): Your website must be secure (HTTPS), have clear contact information, privacy policy, and if you have an online store, transparent sales conditions. Good reviews on Google My Business or industry platforms also help.
Imagine that you are looking for a lawyer. Would you trust one that just showed up out of nowhere or one that has a physical office, years of demonstrable experience, good reviews, and other colleagues recommend it? Well, AI thinks similar. Having a real brand, with an internet presence, that people know and respect, is pure gold.
- Structured Data (Schema Markup): The “Labels” for AI
It sounds technical, but it's like labeling your content so that AI understands it “the first time”. If you have a recipe, the Schema tells you: “these are the ingredients”, “these are the steps”, “this is the cooking time”. If you're a local business, tell them your address, hours, phone number. There are WordPress tools and plugins to help you with this, and it's also easy to implement in Webflow. It is an important part of the SEO optimization for LLMs. - Speed and good experience (UX), also on mobile!
Nobody likes to wait, not even AI!- Fast web: If your page takes a long time to load, AI could miss out.
- Easy to use on mobile: A lot of people search on the phone. Your website needs to look and work great on small screens.
Common mistakes that push AI away from your website
Avoid these mistakes so you don't ruin your chances:
- ❌ Generic texts without “chicha”: The “we are a leading company in the sector” no longer creeps in. It provides data, examples, solutions.
- ❌ Cluttered content: A block of text without captions or lists is like a maze for AI (and for your readers).
- ❌ Ignore the cell phone: If your website looks bad on mobile, you're missing out on a lot of opportunities.
Conclusion: get to work!
Optimizing your website for AI isn't black magic, it's applying common sense and good practices that, in many cases, you should already be applying for Google. Focus on offering valuable, well-structured content from a fast and reliable website, and you'll see how not only do your customers find it easier for you, but you also become an interesting source for these new artificial intelligence.
Don't get left behind!
If at any time, while implementing these recommendations, you feel that you need a contrast of ideas, a second expert opinion, or you simply want to delve into a particular aspect adapted to your sector, we want you to know that there are professionals dedicated to this.
Beyond offering direct solutions, we believe in the power of sharing knowledge and helping others navigate these changes. If you think that a conversation could provide you with value or clear up specific questions about how to apply this to your project, we will be happy to listen to you and offer you our perspective, without any commitment.
The important thing is that you don't get left behind and that you take advantage of the potential that these new technologies offer. The future of online visibility is here, and it's within your reach!
